Explore Downtown YYC Master Brand Guidelines

We’ve pulled together a handy set of resources to give your followers everything they need to know about Explore Downtown YYC. Feel free to use these key messages and materials whenever you need.

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Feature Stories

Welcome to downtown Calgary

Downtown Calgary is designed for exploration. Go on an adventure, explore the vibrant communities, and check out seasonal events!

October 27, 2025
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RESOURCES

Master Guidelines - Explore Downtown Toolkit

Discover the full brand guidelines that showcase Explore Downtown's written brand, visual brand, and photography standards.

Explore-Downtown-Master-Brand-Guidelines-P4-Tool-Kit.pdf | 8.6 MB
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Photography - Explore Downtown Toolkit

Discover photography guidelines that define Explore Downtown's visual identity, including composition, tone and usage best practices.

Explore-Downtown-Master-Brand-Guidelines-P4-Tool-Kit-Photography-1.pdf | 5.5 MB
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Typography - Explore Downtown Toolkit

Discover typography standards that shape Explore Downtown's voice, including font usage, hierarchy and design principles for consistent communication.

Explore-Downtown-Master-Brand-Guidelines-P4-Tool-Kit-Typography-and-Colour.pdf | 839.8 KB
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Key Messages and Tone - Explore Downtown Toolkit

Learn how to craft consistent brand messaging and tone, with guidelines that support clear, authentic and audience-focused communication.

Explore-Downtown-Master-Brand-Guidelines-P4-Tool-Kit-Key-Messages-and-Tone.pdf | 3.8 MB
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Logo Guidelines - Explore Downtown Toolkit

Understand how to use Explore Downtown's logo correctly with clear guidance on placement, sizing, spacing and visual integrity.

Explore-Downtown-Master-Brand-Guidelines-P4-Tool-Kit-Logo.pdf | 130.9 KB
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Logo Files - Explore Downtown Toolkit

Access and understand the correct logo file formats and usage to maintain brand consistency across digital and print applications.

Logo-Files-Explore-Downtown-YYC.zip | 3.9 MB
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KEY MESSAGES

Civic Heart

Calgary’s symbolic and functional core—a place of gathering, celebration, and civic pride. Investments here reflect a commitment to inclusivity, safety, and cultural legacy.

Entertainment Hub

Downtown is alive day and night. Festivals, pop-ups, patios, and major venues like Scotia Place and Cowboys Park make it a destination for culinary, cultural, and nightlife experiences.

Urban Recreation & Culture

Downtown blends natural beauty with cultural richness. Parks, pathways, murals, festivals, and institutions like Glenbow and Arts Commons create a dynamic, walkable, and expressive urban environment.

Learning & Innovation

Downtown is a hub for education and tech. Post-secondary expansions, innovation labs, and initiatives like Community Court and Esports Arena position Calgary as a forward-thinking city.

Creative Commerce

Downtown is reinventing retail and workspaces. From office-to-residential conversions to urban grocery stores, it’s becoming a 24/7 community where commerce meets lifestyle.

Investment & Economic Growth

Downtown is a magnet for investment and innovation. Office conversions, tech sector expansion, infrastructure upgrades, and strategic partnerships are driving Calgary’s economic resurgence.

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